About Us

Introducing Florex, the ultimate solution for tracking profit and optimizing your advertising campaigns. As a primary e-commerce company ourselves, we understand the pain of tracking conversions, which is why we created Florex. With Florex, you'll easily track purchases, revenue, ROAS..., but most importantly you will be able to track the profitability of your campaigns.

The Florex Team

Discover our team of experts with many years of experiance in e-commerce and software development.

Tilen Gašperšič

CEO

Iztok Derstvenšek

COO

Florjan Ostrožnik

Developer

Brigita Mikeli

HRO

Road map

Our roadmap for ongoing software development includes a long list of our own plans and features, as well as the valuable input that we receive from our customers, ensuring that our e-commerce software continues to meet the evolving needs of our clients.

2023 and before

Florex built for internal use to track profits and manage ads.

June 2023

Rules based on stock quantity

August 2023

Automatic P&L sheets
Automatic campaign generator

December 2023

TikTok integration

May 2023

- automatic SKU profit tracking
- shopify integration

July 2023

Product and landing page conversion rate tracking

November 2023

chatGPT integration for campaign generator

2025+

Internally built AI rules generator based on stock, time, weather, etc.

Road map

Reference site about Lorem Ipsum, giving information on its origins, as well as a random Lipsum generator.

2023 and before

Florex built for internal use to track profits and manage ads.

May 2023

First 10 private BETA users locally in Slovenia. Currently at 6 as of March.

June 2023

Measuring profit on SKU (product) level

July 2023

Product and landing page conversion rate tracking

August 2023

Public launch with one click, Shopify integration, Stock quantity integration

November 2023

TikTok integration

December 2023

250k€ ARR

Q4 2024

500k€ ARRAI, 1. Stock buying predictions, 2. Media buying automation with self-managed rules